Moving from traditional to eLearning

Embracing Disruption Innovation in eLearning

Moving from traditional to eLearningby Katy Mullin, Director of Course Development at Scitent

Change has always been inevitable. It does, after all, drive innovation. But in the past decade, the pace of change has dramatically accelerated, bringing not just greater innovation into the marketplace, but more disruptive innovation.

Disruptive innovation describes a new product (e.g., technology) or service that is a newcomer in a market, often starting at the bottom and then relentlessly moving upmarket, eventually replacing established competitors.

This is occurring in the hotel industry (think AirBnB), the music industry (think Pandora and Spotify), the publishing industry (think Amazon and self-publishing), and the transportation industry (think Uber and Lyft).

It is also occurring in the adult learning arena as training and education inexorably shift from the on-site meeting room to the online portal, or somewhere in-between.

Organizations have two options: Get serious about eLearning to grow membership, revenue and reputation; or be extremely cautious and tentative, like the music, publishing and taxi industries, and find yourself left behind as your customers move on.

At Scitent, we’ve introduced a new, free white paper that lays out a road map to eLearning success to prevent you from being left behind.

Some of the steps include:

Develop a budget.

Surprisingly, you may find your biggest expense isn’t the technology, but human capital.

Engage partners.

You don’t have to do this alone! Partner with consultants to tap into their expertise. Another option is to partner with similar organizations to provide joint programming.

Consider blended learning.

Blended learning helps learners review and digest information online, in advance of a face-to-face meeting, making live sessions more valuable and interactive, while allowing for a deeper discussion of the principles, data and research presented.

Start with the end goal in mind.

As with live learning, content is king. So begin with your ultimate goals and work backward. What do your users need? What perception of the organization do you want the learning to convey? How do you want your users to feel as they interact with the organizations throughout the eLearning process?

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