About this Author
Deb McMahon, PhD

Deb McMahon, PhD

As President and CEO of Scitent, Deb sets the strategic vision for our award-winning eLearning business and technology services, applying nearly twenty-five years of experience in education to help organizations like the American Heart Association (AHA) and the American Association for the Advancement of Science (AAAS) develop their eLearning business.

[Video] Certifying & Credentialing eLearning Content: 5 Keys for Success

Highlights from our white paper, Part 2 By Vicky Mossman, VP of Partner Development at Scitent As we discussed in our previous post, creating relevant, engaging and successful eLearning content that is also certified or credentialed can be an arduous process. Scitent has been doing this for twenty years. To help you get the most out of your eLearning content, we wanted …

Should You Certify Your eLearning Content?

Highlights from our white paper, Part 1 By Deb McMahon, PhD, President and CEO of Scitent Credentialed or certified eLearning programs can offer a real strategic advantage for your organization, providing a high-value experience for your learners and boosting brand reputation for you – among other benefits. But, where should you start? If you’re not prepared, this can be a complex and overwhelming process. …

[Video] Building an LMS with Extended Enterprise – Forrester Insights

Part Two: The Value of Taking Your eLearning to Non-employees By Vicky Mossman, VP of Partner Development at Scitent   In this second part of our recap of Scitent’s webinar, “Building an eLearning Business Takes More Than an LMS,” I’d like to expand on the information we provided in our last post where we detailed how to engage your “extended …

Building an LMS with Extended Enterprise – Forrester Insights

Part One: Engaging Your Extended Enterprise Ecosystem By Vicky Mossman, VP of Partner Development at Scitent Recently, Scitent hosted a successful and informative webinar entitled “Building an eLearning Business Takes More Than an LMS.” Leading the webinar discussion was our guest speaker, Claire Schooley, Principal Analyst at Forrester. We had a great turnout, with many participants contributing thoughtful questions. Alex …

Blended Learning Done Right – Achievement in Support of our Clients

By Vicky Mossman, VP of Partner Development at Scitent We’re walking a little taller here at Scitent! That’s because we just received a Silver 2016 Learning in Practice Award for Excellence in Blended Learning from Chief Learning Officer magazine. This prestigious award recognizes outstanding achievement by learning executives, organizations and vendors in the learning and development industry. It’s the second …

extended enterprise whitepaper image

Building a Global eLearning Extended Enterprise

By Vicky Mossman, VP Partner Development at Scitent Have you ever thought about the term “extended enterprise” as it relates to eLearning? Until recently, a company’s eLearning content has generally been confined to its employees or members. And most organizations have focused on using their learning management system (LMS) to share curriculum with internal workers or to add value in …

Are you Ready for 2016?

Key Elements of an eLearning Strategic Plan 

By Deb McMahon, PhD, President and CEO The New Year has come and gone, and many organizations have finalized or are putting the finishing touches on their strategic plans. Do you have a strategic plan to really expand your eLearning business? After talking with Scitent’s business, course design and technology experts, I recommend the following five eLearning strategic goals to drive …

CME Course Design

Want to Design Effective Online CME Courses? Here’s What to Avoid.

By Deb McMahon, PhD, President and CEO of Scitent You can’t just simply take the live or print CME activity and put it online. Creating effective online CME resources requires the integration of a variety of content formats, interactivity, topic expertise, and an understanding of the needs of your audience. Given Scitent’s extensive experience in online CME, I’d like to shares the five …