Is This the End of Keyword-Centric Advertising?

By Paul Easton, Senior Digital Marketer at Scitent Recent changes to Google’s search and AdWords platforms have many in the digital marketing community declaring the beginning of the end for keyword-centric advertising. The trend is now toward working with semantic and contextual information – targeting audiences, not clicks. Here are the top three signs that things are changing for digital marketers. Scitent …

virtual reality

Virtual Reality & eLearning

by Timothy Johnson, Lead Software Engineer and Architect at Scitent Virtual reality (VR) – the computer-generated 3D environments that simulate rich, real-life experiences using special electronic equipment – is a growing trend in consumer electronics and is heightening the customer or viewer experience. You may have heard the recent news that two competing high-end headsets are being released to consumers …

Google’s Oppia: What You Should Know

Google recently unveiled a new e-learning system called, “Oppia,” which aims to make it easy for anyone to create online interactive activities. In describing the new system, Google says it’s a smart feedback system designed to automate “teaching a man to fish.” Google’s Oppia assumes the role of a mentor or teacher asking questions of the learner. Based on how …