ASAE Annual Meeting Recap: Inspiring Associations to Take Online Learning to the Next Level

by Robert Sublett, eLearning Director at Scitent Scitent just returned from this year’s American Society of Association Executives (ASAE) Annual Meeting, where the theme was “What Inspires?” During our many meetings with executives who lead associations of all sizes, we learned some key things that we thought we’d share – particularly for those who couldn’t join us this year. Online learning …

Inspiration Driving This Year’s ASAE Annual Meeting in Toronto

by Robert Sublett, eLearning Director at Scitent As Scitent gears up to attend this year’s American Society of Association Executives (ASAE) Annual meeting (August 12-15), we reflect on the theme of “What Inspires?” Where Do You Find Inspiration? When it comes to eLearning for associations, inspiration comes from the body of knowledge that resides within your membership and larger community. When we …

Is This the End of Keyword-Centric Advertising?

By Paul Easton, Senior Digital Marketer at Scitent Recent changes to Google’s search and AdWords platforms have many in the digital marketing community declaring the beginning of the end for keyword-centric advertising. The trend is now toward working with semantic and contextual information – targeting audiences, not clicks. Here are the top three signs that things are changing for digital marketers. Scitent …

Checklist: Business Support Services to Help Grow Your eLearning Revenue

By Caroline March-Long, Scitent’s VP of Sales & Marketing and Robert Sublett, Scitent’s Director of Sales Any organization looking to grow their eLearning business knows that it takes more than an LMS to get results. Your learning platform is the just the starting point – the center gear in your eLearning machine. So, what are the key business support components …

ATD 2017 – Unleashing Hidden eLearning Revenue

by Caroline March-Long, VP of Sales and Marketing at Scitent As the Association for Talent Development (ATD) convenes for the 2017 International Conference & Exposition (May 21-24 in Atlanta), we at Scitent are preparing to attend and looking forward to seeing some of you there. We’re constantly looking at industry trends and technology for opportunities to unlock our clients’ hidden …

[Video] Marketing Plans: Key to Success or Exercise in Futility?

By Caroline March-Long, VP of Sales and Marketing at Scitent For many, creating a full-fledged marketing plan is a source of stress. Recently, I held a workshop for regional nonprofit associations whose members needed some guidance on how and why to build a fully developed marketing plan. They wondered: Don’t all marketing plans change almost as soon as they’re complete? …