Is This the End of Keyword-Centric Advertising?

By Paul Easton, Senior Digital Marketer at Scitent Recent changes to Google’s search and AdWords platforms have many in the digital marketing community declaring the beginning of the end for keyword-centric advertising. The trend is now toward working with semantic and contextual information – targeting audiences, not clicks. Here are the top three signs that things are changing for digital marketers. Scitent …